I was on a call with a client recently when she asked:
“How can I create dynamic content that goes viral and gets shared all over the internet?”
And I wish I had an easy answer to this question for her, but I sure don’t.
Because there’s no magic pill. There’s no guaranteed formula or template for awesome content.
We all want to create great stuff.
To write a book that moves people.
Create blog posts that go viral and get hundreds of comments and shares.
And although there’s no formula, this is the advice I shared to help make her creation process a little easier:
1. Block Out Time Just for Writing Each Day
For me, sacred creative time is essential. At the end of last year, I started getting up earlier — sometime between 5 and 6 am — and added writing time to my morning practice.
Sometimes I do journal-style writing for my eyes only, and other times I’ll create business content.
The point is to schedule the time, do the writing, and develop the practice. Which leads me to point #2…
2. Accept That it Won’t Always Feel Great
We all want to create great content that resonates with our audience, but the truth is you have to work through it.
The key is accepting ahead of time that both the process and the outcome won’t always feel great.
Which really means you have to write (and share) stuff you’re not all that thrilled with, in order to get to the stuff you actually like.
As we’ve established, there’s no magic pill. The only way is though. To do it. To be willing for it to be mediocre or even sucky. And then sometimes…the good stuff shows up.
Resistance will also be there. You’ll have those times where you want to get up and do even your most detested household chore, just to get out of writing. But sticking with it through the muck will help instill in the habit.
3. Have a Process
If you’re anything like me, left to your own devices, you’re likely to drag your writing out and procrastinate finishing it.
Especially when you’re not feeling so inspired. Or if perfectionism kicks in and you feel the need to edit into infinity.
Having a process in place for your content creation helps a lot. Here’s the process use for creating shorter pieces of content like blog posts:
Day 1 — Draft
Day 2 — First revision
Day 3 — Second revision & create any graphics.
Day 4 — Final edit. Proof & publish.
What I love about having a process is it helps me avoid the gray area that I can so easily default to. Once day 4 comes I have permission to publish — I know when something is done.
So, decide today to make writing a little easier on yourself. Set aside dedicated time and have a process to work through.
And then, remind yourself not to expect sunshine and rainbows. Be willing to sit through being uncomfortable and creating stuff you don’t love, so you can get to the good stuff.